Bull or Bullish in forex means the traders believe that the price are rising or going to rise, higher than the price before, or uptrend. for example, the rate of eur/usd now is 1.5010, if it’s going up to 1.5050 or higher, we can say that bullish.

A bull market tends to be associated with increasing confidence of investors, to motivate investors to buy in the expectation of further gains. The longest and most famous bull market was in the 1990s, when the United States and many other global financial markets grew in its fastest pace ever.

The description of the behaviour of financial markets, the largest group of market participants is often referred to, metaphorically, like a flock. This is particularly relevant for the participants in markets because bulls are herding animals. A bull market is also known as Bull Run. Dow theory tries to describe the nature of these market movements.